In particular, the items are inspired by the designs from the Armonía Collection by LCamero Brand, the existing real-world fashion line by LCamero. As a phygital NFT, this digital collectible bridges the divide between the physical and digital worlds, according to a press release by the House of Fashion.
American artist and fashion designer Lisa Camero has announced the launch of a limited edition phygital collection, oﬀering a preview of her up-and-coming NFT (non-fungible token) brand, the House of Fashion. Dubbed ‘Earth Genesis,’ the collection features 50 NFTs across ﬁve clothing designs for a very limited oﬀering of ten phygital NFTS per design.
Each limited edition NFT comes with a matching redeemable physical piece, as well as a Decentraland wearable. The limited edition launch marks the frst time any fashion brand or NFT project has created a phygital NFT for a fashion item that exists in real life and in the metaverse for Decentraland, a 3D virtual world browser-based platform.
LCamero is set to launch House of Fashion, a digital fashion brand, and PFP (Profile Picture) collection, to celebrate the world of fashion and its impact on society, culture, and personal values through both the physical and digital universe. The release of the full NFT collection is set for October 21, 2022.
Beyond House of Fashion’s collection on the Ethereum blockchain of over 10,000 randomly generated digital artworks, it will also offer activations, virtual experiences, real-world and metaverse fashion shows, redeemable fashion items, physical capsule collections exclusively for holders, augmented reality (AR) and virtual reality (VR) digital wearables, and community engagement.
“We’re all about blurring the lines between the physical and digital fashion world,” said LCamero. “Our physical and digital selves are more and more intertwined. Now, I’m excited to give people the tools to express themselves through the items we wear, both on and offine.”
Born in New Jersey and raised in Puerto Rico, Camero moved to Miami in 2008 to pursue a career as a fashion designer. She graduated from Miami International University of Art & Design in 2012. After working in corporate America, she decided to explore her creative side, starting an eCommerce clothing line LCamero Brand, in 2018.
“There are so many creative ideas I want to put forward, but I have always felt limited by physical art. Now through NFTs, I can explore my wildest imagination combining both fashion and art,” said LCamero, who highlights reoccurring themes of femininity throughout her work.
In an effort to onboard more individuals into the Web3 space, the Earth Genesis phygital NFTs are being given away for free leading up to the launch of the House of Fashion collection. Those interested in obtaining an NFT can do so by following the House of Fashion Twitter account, where raffles, creative contests, and random drawings occur, added the release.
The Earth Genesis phygital NFT collection can now be viewed on OpenSea.
Fibre2Fashion News Desk (NB)